Advertising Rules

Here at Emerald Isle Homes (“Emerald Isle Homes”, “EIH”, “We” or “Us”) we really want all our users and advertisers to enjoy a pleasant, safe and fair experience. We hope that these Advertising Rules will act act as guidelines to ensure that emeraldislehomes.ie, (“the Site”) is place of high quality adverts, fab ways to search, sort and filter properties and ultimately connect people with their own personal Happy Place.

There does appear to be an awful lot of rules, but they’re a cornerstone that ensures our little corner of the www is a the best place for you to showcase your property or find your dream home.

As a user or advertiser, we need you to review and understood our policies, as well as any relevant laws and regulations (they’re outlined in our Terms and Conditions). When you access or use our Site, you are agreeing to be bound by our Terms and Conditions. When you advertise on our Site, you are agreeing to be bound by our Rules for Advertisers.

For the good of all users, if your advert doesn’t fall within the rules we’ve drawn up we will contact you in the first instance and ask that you make any necessary adjustments. Please play nice so we don’t have to!

If its not resolved satisfactorily we may

  • –  Remove your listing
  • –  Suspend access to your account

    If we become aware of any criminal activity or fraud we will pass on all details to the relevant authority.

    We retain the right to edit or delete ads from our site at any time and without prior notice. You are solely responsible for your adverts and any other information that you submit, post, and/or display on the Sites.

    Property Listing Legal Requirements

    Please ensure your adverts are not discriminatory. It is illegal to discriminiate on the grounds of social welfare payments such as housing assistance, rent supplement. The Equal Status Acts 2000 – 2015 apply to lettings and accommodation. Landlords cannot discriminate against potential tenants on grounds of gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the Traveller community.

    Property Listings

    If you have more than one office location, each will require their own account. The contact details must be location specific. The cannot be merged without the express approval of EIH.

EIH is a property marketing site and as such the adrvertisement or promotion of anything other is not acceptable.

You are responsible for updating the status of any property advertised. Please ensure only current and available properties are displayed.

Each property can only be advertised once on the Site, duplicates are automatically deleted. You must add the following properties as a EIH New Homes ad listing:

-Developments with more than 1 unit that are in the same scheme (whether a housing estate or apartment block) and are all sold by the same entity/company/developer or advertised by the same estate agent.
– Only one advert may be placed to display a development and units (if applicable). A New Homes listing auto-populates your units to the “New Homes” and “For Sale”

Sale properties are listed on the Site in chronological order based on the date the advert was originally posted. Renewing an ad does not move it up the listings; it simply maintains it on the Site.

In the “Sharing” and “Letting” sections, renewing an ad moves it to the top of the listings. Renewing an ad is allowed once per 24 hour period.

In the “Sharing” section of the site, you are not permitted to place a new copy of your ad on a frequent basis. Instead, you should renew your existing advert.

It is your own responsibility to renew your advert within the required timeframe. Failure to renew your advert will result in it being paused in your account. After a period of no more than 30 days, the paused advert will be archived.

Ads can be paused in your account for up to 30 days (this will be less if there are less than 30 days remaining on the life of your ad) after which time they are automatically archived by the system. Once archived, payment is required to restore the ad to the Site again. Credit cannot be given for any time that has not been used on the original ad.

Ads may appear as pending in your account before becoming active on the Sites as they wait for system approval. Ads placed outside of office hours may not be approved until our offices re-open.
Pausing your ad does not extend the lifespan of your ad and the calendar will continue to run for any time that the ad is paused.

Deactivating and reactivating ads within other sections in a bid to move them to the top does not work and is not allowed. Deactivating ads and re-listing them as new properties is strictly prohibited.
Property Listings Definition

All properties must be advertised within the correct section of the Site (i.e. sales, commercial, overseas, lettings, sharing, short-term lettings, holiday homes, etc).
B&B’s, hostels and similar accommodation should be entered in the “Holiday Homes” letting section, not the “Sharing” section.

New developments cannot be advertised within a private account and must be advertised within a Developer account. Please contact sales@eih.ie in order to set up this type of account.
All properties advertised in the “Sharing” section should have at least one existing resident. Ads placed in the “Lettings” and “Short-term lettings” section must be fully vacant at time of advertisement or specify the date at which the property advertised will be fully vacated and ready to move in (move-in date).

Only one property per ad, and one ad per property.
If you are advertising more than one property with us, you may be required to open a professional account with us.
No property should be advertised without the consent of the owner.
For the purposes of clarification, the person or business entity advertising the property to let, should exclusively either own the property advertised and therefore be solely authorised to let it out to a 3rd party OR be solely legally authorised to let that property out on behalf of the property owner.
For the avoidance of doubt, you must not advertise a property that you are not properly authorised to market or that is not freely available for sale or let.
In the event that the property sale has completed or is tenanted, you will ensure the removal of the property from the Site. For estate agencies, lettings properties may remain with the following property status for a period of time no longer than 6 weeks: Let Agreed.

Purpose built Student Accommodation Complexes cannot be advertised within a private account and must be advertised under an Agent account within the PRS section. Please contact sales@eih.ie in order to set up this type of account.

Property Listing Advertised Price

Residential lettings ads must have a valid rental price.
In the “Sharing” section, the price shown must be per room, not per person.
Ads placed in the “Lettings” and “Short-term lettings” section must have the price advertised for the full property and not per room.
Our database automatically processes advertised price increases and/or decreases for all listed properties. We are unable to remove this indicator from your advert.
Property Listing Images

Photos uploaded for each property must be of the property and/or land in question. Using generic photos and copying images from other listings without first obtaining permission to do so is not permitted.
You must have the necessary copyright to use the photos associated to the property advertised.

You may include a small company logo in the bottom corner of your main photo. Text is not allowed on images. If you like, you can include a caption with the photo, but text is not allowed on the photo itself. We reserve the right to remove any images in breach of this rule without prior notice.

Property Listing Description
All ads should be advertised in English as the primary language.

The description of the property must be accurate and withstand a fair and objective interrogation of the property features and facilities outlined in the property description. Copying the description from another ad is not permitted.
The address of a property must be correct. Misrepresenting the location of a property is not permitted.

Any additional descriptive wording in the address field of the property listing, including but not limited to, “Reduction”, “Stunning”, “Bargain”, etc. is not allowed – this can be placed in the description field.
Email addresses and links are not to be included in the property description without first obtaining permission to do so. A reply button is provided. This is to protect advertisers from spamming.

Writing terms such as “agreed”, “under contract” or “under offer” in the description is not allowed.

Property Listing Advertisement Other Important Requirements

Discrimination in any form and use of abusive of profane language is not allowed. You warrant that You will not without EIH’s written permission directly or indirectly, sell on or provide access to the services and features of the Site obtained through membership of the Site to third parties.

Replying to private advertisers in order to offer services constitutes spamming and is strictly prohibited.
Private users are prohibited from displaying the eih.ie logo on property sign boards. However, it is possible to feature our website address www.emetraldislehomes.ie

Payment Terms

Applicable to Business (agent) accounts only – We do not accept payments by Credit Card. Payment options are Direct debit, bank transfer, or cheque. A monthly manual charge of €35 will be applied to customers paying by bank transfer or cheque.
Payments that are still outstanding 14 days after invoice terms, will result in account suspension.

You must give 30 days’ notice if you wish to terminate your Direct Debit payments. Cancellation without notice will lead to account suspension where payment for the 30 days will be required.
You must give 30 days’ notice if you wish to cancel your EIH account. At the time of cancellation all properties will be removed from the EIH website and you will be unable to advertise these listings as a private advertiser. Any outstanding payments must be cleared.

The content you post on the Site

You are solely responsible for your conduct and any advertising or other information that you submit, post, and/or display on the Site. You agree not to post advertising or other information contrary to these House Rules, the Terms and Conditions or any applicable law.

Due to the real-time nature of the Sites, EIH cannot and is not required to review the contents of advertising or other information posted to the Site, nor does it confirm the validity of information submitted. EIH hereby notifies you that it does not actively monitor advertising

or other material posted by users and, as such, is not responsible for and gives no warranty or representation in relation to advertising and other information posted to the Site.

Whilst we do not monitor advertising or other information posted by advertisers, we reserve the right to take down advertisements or other information that comes to our attention via a complaint, a “report ad” notification or otherwise. Advertisers who repeatedly flout these House Rules for Advertisers and/or our Terms and Conditions will be barred from advertising on the Sites. This operates on a “three-strikes-and-you’re-out” basis. If we have to remove advertisements or other information posted by you on three occasions, you will be blacklisted. You will not necessarily be notified when advertisements or other information are removed. EIH will not enter into any correspondence with or about users who have been blacklisted.

EIH reserves the right to immediately ban a user if there has been a serious breach of the Rules for Advertisers and/or the Terms and Conditions. All decisions in relation to these matters are carried out at the sole discretion of EIH.

In accordance with applicable data protection legislation, EIH reserves the right to reveal your identity (or whatever information it knows about you) in the event of a complaint or legal action arising from any advertisement or other information posted by you.

We may, but are not obliged to, remove or limit access to advertisements or other information from any advertiser which breaches these House Rules for Advertisers or the Terms and Conditions.

You own the advertisements and other information you post on the Site and EIH does not claim ownership of them. However, you grant EIH permission to be able to display these advertisements or other information and in some cases to modify it for best display – for different browsers, for our mobile site, and so on.

Consequently, by posting any advertisements or other information on or through the Site, you grant EIH a licence to use, modify, publicly perform, publicly display, reproduce, and distribute such material whether on the Site, any other site or otherwise. The licence you grant to EIH is non-exclusive, royalty-free and fully paid, sub- licensable, and worldwide. The licence applies only to use of the advertisements or other information for the purpose of providing the EIH service. You also waive to the fullest extent permissible by law any moral rights in such advertisements or other information. You are responsible for making sure that you have all rights to what you post, including rights necessary for you to grant the licence above.

By posting any advertisements or other information on the Site you represent and warrant that (i) you own the advertisements or other information posted by you or otherwise have the right to grant the licence above, and (ii) the posting of the advertisements or other information does not violate the privacy rights, publicity rights, intellectual property rights, confidentiality, contract rights or any other rights of any person, company or entity. You agree to pay all royalties, fees, or any other monies owing to any person by reason of any advertisements or other information posted by you to or through the Sites.

The telephone number listed on your advert must be correct, and you must have the permission of the owner of the number to display it on your advert. It is the responsibility of the account holder to ensure that these details are correct. Any incorrect telephone numbers or telephone numbers reported as being incorrect may be removed from the Site without further notice.

From time to time we may use advertisers’ advertisements or other information for the purpose of advertising or marketing the Sites.

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